Posts Tagged ‘sorbets’

Acai Global Wonder

Saturday, September 20th, 2008
This video about acai is from the Los Angeles times and it talks about how how the Brazilians call acai the “purple gold”
clipped from www.latimes.com

Acai has gone from staple of the Amazon to global wonder-berry

It’s been touted for its antioxidant properties and green pedigree, but now some worry that the fruit’s surging popularity could spell trouble for the rain forest.

BELEM, BRAZIL — A frenzy overtakes the teeming harbor here as a wooden-hulled riverboat chugs into port.

“It’s here!” cries an expectant buyer, one of many shoving his way toward the craft in a sweaty mercantile crush. “The gold! The purple gold!”

The cargo is acai (pronounced ah-sigh-EE), the unassuming fruit of a jungle palm that has gone from Amazonian staple to global wonder-berry: a much-hyped ingredient in smoothies, sorbets, nutrition bars and countless trendy treats from L.A. to London to Tokyo.
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