Saturday, September 20th, 2008
This video about acai is from the Los Angeles times and it talks about how how the Brazilians call acai the “purple gold”
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Acai has gone from staple of the Amazon to global wonder-berry
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It’s been touted for its antioxidant properties and green pedigree, but now some worry that the fruit’s surging popularity could spell trouble for the rain forest.
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BELEM, BRAZIL — A frenzy overtakes the teeming harbor here as a wooden-hulled riverboat chugs into port.
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“It’s here!” cries an expectant buyer, one of many shoving his way toward the craft in a sweaty mercantile crush. “The gold! The purple gold!”
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The cargo is acai (pronounced ah-sigh-EE), the unassuming fruit of a jungle palm that has gone from Amazonian staple to global wonder-berry: a much-hyped ingredient in smoothies, sorbets, nutrition bars and countless trendy treats from L.A. to London to Tokyo.
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Technorati Tags: acai, Brazil, purple gold, smoothies, sorbets, video
Tags: acai, Brazil, purple gold, smoothies, sorbets, video
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