Acai

These days now it’s really inflexible to close the eyes to the excitement over Acai fruit, the purple berry that suspends from 60-foot trees in the Brazilian rain forest and has found its way into detox and energy beverages, Nutritional Supplements and anti-aging creams. Just browse throughout your e-mail messages or advertisements on any community website such as Face book or Orkut, and you’ll get the general picture of the claims made to obtain different health benefits though Acai berry. These Acai berry claims are such as Lose weight loss, fight cancer, and fight anti-aging. Every Acai promotional material recommends eating the Acai berry that Dr. Oz entitles the number one super food. According to an Acai survey around 53 Acai berry supplements were launched in the United States in 2008, up from 4 in 2004. According to Spins, a marketplace pollster specialized in natural products, the sales of Acai Supplements as the main constituent exceeded $106 million in the year ending Jan. 24.

Despite the notice, there is little to back up the overgenerous claims made on behalf of Acai berry. While the berry does hold antioxidants — molecules that can slow harm caused by the oxidation of other substances in the body — there are no long-term studies proving that Acai berry fruit removes wrinkles or, as the a range of detoxification products claim, cleanses the body of toxins. Nor is there confirmation to support for aging people to slow anti-aging properties.

There is right now no scientific learning to support a anti-aging claim for Acai fruit;  Some companies are making huge profits on the fact that the Acai berry is still mostly unidentified to the broader public, and are sold as a miracle therapeutic fruit from the deep, dark Amazonian jungle.

While most of the companies are cautious about how they promote their Acai products, others are employing dubious means. Oprah who has information on her Web site about Acai berry credited to Dr. Perricone is so anxious that her name has been misrepresented to Acai users. Consumers actually misled by the use of Ms. Winfrey’s name complained to her representatives, who handed them off to the Attorney General of Illinois, Lisa Madigan. A spokeswoman for Ms. Madigan said the office is looking into whether any companies have engaged in deceiving Acai berry promotion.

Many customers are filing complaints with the Better Business Bureau of Utah against many Acai products that these products are not helping the buyers for reducing the aging effects.

To date, although, there have only been a few little studies of the Acai berry on humans, two of which were published in the September 2008 Journal of Agricultural and Food Chemistry. These studies confirm that Acai is good in antioxidants, but we need further studies to proof that Acai berry can really handle the aging issue. While the earlier study shows that the antioxidants in Acai can be absorbed easily by human body but these are merely the instant effects of consuming Acai berry products, According to Lilian Cheung, a lecturer in nutrition at the School of Public Health at Harvard University, studies do not reveal that consuming Acai berry products can lead to any health outcomes such as weight loss or anti-aging.

But some people guarantee it, about a year ago, Sarah Taylor, 32, a massage therapist in Portland, Ore., began using an Acai berry supplement. After the first day, she said she noticed a spike in her energy level and has been using it ever since. She even recommended her older clients use it.

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